Prenax AB today acquired the subscriptions business of BTJ Sweden AB, enabling Prenax to consolidate its position as the leading Nordic subscription agent.
BTJ Sverige AB has transferred its Subscription Service business to Prenax AB, which takes over all subscription services in Sweden and Finland, as of today August 28, 2017.
“This operation is fully in line with BTJ's strategy of focusing on its unique strengths, enabling the development of core products and services to our customers in the coming years “says Annette Grönroos, CEO of BTJ Sverige AB.
“Prenax shares the same core values as BTJ, which ensures that operations will be pursued in the same spirit as today, with long-term customer relationships, first-class service and full transparency.” says Fredrik Petersson, CEO of Prenax AB.
Jerome Conquet, CEO of the Prenax Group, states that: "this acquisition allows us to consolidate our position as the leading player in the Nordic market, and is in line with our growth strategy, that has allowed the Prenax group to double its size in the last 5 years.”
The Prenax Group is a global subscriptions management company founded in 1993, with a global turnover of more than 1.300 MSEK. It has offices in France, the United Kingdom, the United States, Sweden, Norway, Denmark, Finland, and Australia.
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